Tuesday, June 22, 2010

Porter Perspective - E3 2010



I may as well update the site with my thoughts on E3 2010. We were supposed to do a video update, but my memory is a short one (much like myself) and need to lay out my thoughts before they die in some brain cavern guarded by an evil giant earthworm...

Overall my thoughts on E3 2010 were largely positive as a Nintendo fan. However, as a fan of gaming as a whole I was very, VERY disappointed with the show.I'll begin my review with the worst of E3.

Microsoft:

No shocker here I guess, but Microsoft clearly had the worst conference of E3 2010. Ask any industry analyst or go to any major video game site that discusses Best vs Worst of E3 and they all agree Microsoft dropped a giant turd on us all.

While we knew they would go off the deep end showing us "Kinect" (shudder) what we didn't realize is that they would...GO OFF THE DEEP END showing us "Kinect." By that I mean they literally had nothing new to show other than that. We knew about Gears 3, we knew about Fable 3, we knew about Black Ops, we knew about every game they had before they showed us they had it. It was uneventful to say the least, and comprised maybe 20% of their entire show. So for all us gaming fans we got to be "wowed" by footage we've basically seen before in Gears, Black Ops, and Fable 3. Oh and some gladiator game we only saw live action footage of...*yawn*

And then their show went to "Kinect." This would be the rest of their show, sadly. Here we have a device that is touted to be for the casual gaming crowd and thus we saw many casual games, and only casual games. Games that in my eyes lack the very distinction of being categorized as such and instead I am left to call them...Cagms?

These "Cagms" were no more interesting than what Nintendo showed us years ago with Wii Sports, but Nintendo never hid the fact that those were simply just pieces of tech demo for the Wii itself and we were sold on that. But no, Microsoft wants us to believe what they have is different in some way, you get to do all that but without a controller at all. Nothing stands between you and the game....except that it does make you stand...

A quick rundown of these Cagms you'll find that you can play with animals by waving your arms around, you can paint on the TV by...waving your arms around, you can dance at the TV, you can run in place at the TV and pretend to do all manner of other sports.
Now here's my main issues with this piece of hardware.

#1: There is nothing, and has been nothing that tells me this unit can offer a decent video game.

#2: It's targeted toward the Casual game audience right? Ok, the unit has been speculated to be priced at $150, coupled with a $300 Xbox that casual gamers are sure to not own yet. And of course $60 per game and much more in untold extras. I dare say that "casual" gamers will not be drawn in by these figures when last I checked Bejeweled is still free to play on Facebook.

Casual gamers or Desperate Housewives; you decide.

#3: The lag. Even though all the Camgs on the Kinect sucked on their own merit, watching the live demos proved to me that they also lag ridiculously. I watched as the man playing jumped, then landed. I then observed his avatar begin his jump as the human landed. This is horrible. While I never expected a 1:1 play ratio I certainly didn't expect it to be as bad as it was. How can gaming be played this way? It's as if your playing an online game with someone who has a horrible connection...constantly.
Above is what Microsoft's marketing team wants you to think the Kinect can do
What the Kinect will actually do

So how else does Microsoft try and sell this hunk of junk? Why by showing us the immense power that is online video chat....that computers have had since the dawn of webcams...A teenage girl gets up on stage and sells the fact that the Kinect is great for her being able to video chat with her friends as she is not a gamer...though later mentions how easy it is to check her gamerscore *facepalm.* So Ms. Not a gamer wants to shell out $450 + $50 a year for Xbox Live to do what her laptop already does, or what phones probably do now as well.

Now I have a degree in marketing and even I know this is a tough sell. Younger teenage girls, will they want A. Top of the line Cell phone, B. Laptop computer that does schoolwork and built in web-cam, or C. A video game console with a really expensive web-cam....
Microsoft has shown us an item that will fail with casual gamers or "Cagmers" and will fail with actual gamers as there were no decent games to play.

Two positive notes came from Microsoft's show. One was being able to watch various sports games for free through Xbox Live which is amazing when you think about the savings if you have dish or cable and just want sports. And they showed the Xbox slim which cannot get the Red Ring of Death because the system now shuts down like a normal computer if it overheats. It took you guys 5 years to implement this and could have saved you MILLIONS on RRoD hardware? Morons...

Next up was Nintendo, and they pretty much just had to deliver what we all expected the 3DS to outshine Microsoft. They did that and so much more.

Nintendo:
Nintendo's show was something I haven't seen at E3 in years. They brought to the table something gamers every year yearn to see at E3 prior to the downfall of E3 some years back. Their show was quick, concise, and comprised of nothing but an onslaught of upcoming game releases and just how fricking awesome the 3DS is going to be.
Not to drone on, this was Nintendo's show in a nutshell:

New Kirby, new Donkey Kong Country, new Zelda, new Kingdom Hearts, new Kid Icarus, new Star Fox, new Animal Crossing, new Dead or Alive, Street Fighter 4 on 3DS, new Metal Gear, new Resident Evil, new Pilot Wings, new Golden Sun, remade Zelda OoT on 3DS, 3DS has Wii-like graphics, no glasses required for 3D effects, and every company and their mother is making games for the 3DS *shows heart-stoppingly large chart of top game companies.*
Me

While it seems like I mentioned a lot of games up there I'm pretty sure I missed about half of them as I don't care for a lot of games like Ridge Racer and some other stuff they mentioned. But Nintendo's show was literally an hour and a half bombardment of future game releases and gawking at just how amazing the 3DS looked.

If I have one complaint with their show it's that they wouldn't STOP telling us about new awesome games. Hours after their show ended we learned about MORE titles coming to the 3DS. The seemingly endless lineup of quality titles on the 3DS has already out-shined the entire lineup available on the PSP and Nintendo thought it necessary to continue mentioning more games. I was overloaded and just wanted them to stop so I could process this amount of awesome.

There's really nothing else to say about their show. It was perfect, what every gamer loves to see and hear. They did it well too, we saw some clips and snippets of new games a demo of the new Zelda. They didn't drone on, they weren't boring, and the show was constantly shocking at the sheer quantity of titles.

Now on to Sony who needs to learn the definition of "pandering."

Sony:

I was hoping for a lot from Sony, more than I should have been hoping for. The show started with little fanfare as Sony came out, talked, and showed a trailer. They came out and talked again, left and showed another trailer. This went on for a long time and the trailers we were seeing were nothing surprising and about games we already knew about like Killzone 3 and Infamous 2. They went on about their 3D for PS3 that no one in their right mind would try, (glasses cost a fortune and you need a 3D capable HD TV which are upwards of $3,000).

They talked more, finally brought out the Playstation Wii with a lollipop on the end that they call Move. Maybe they took note of how horrible Microsoft's show was because they didn't stick with this for very long. It came out with a few trailers that felt way more like commercials of people pretending their holding the item in-game with the lollipop and they had a few game demos though I only remember the one where the guy is Harry Potter but isn't really.

It sucked, that's really all I can say about it. It's no better than a Wii-mote now with the Plus on the end except Sony didn't really show us any worthwhile games to get with it. Basically the PS3 can now just be a Wii when it wants to now as long as you buy the lollipop and Playstation Eyetoy. They did have Time Crisis and Tiger Woods to show which was at least what I would call video games unlike all the Kinect "Cagms."

At least we can understand what the Move can do (which is exactly the same thing as the Wii) so we know what to expect. We can expect "waggle" games, games that use a pointer to aim, sword slashing stuff...and that's about it.

Then they bring out the PSP and here's where I was hoping we'd see something amazing like Nintendo with the 3DS, a PSP2? Ok, immediately we saw that they were sticking with the PSP. Fine, I'll live with that. Any new awesome games? Well they showed us a brief cinema trailer for a new God of War that we knew they were making anyway. Sweet, I loved Chains of Olympus. But what took up the majority of the PSP's time? What did they do to entice gamers to get a PSP over a 3DS. See below.Who is Marcus Rivers? He's the new spokesman for the PSP. Yeah, because a room full of gamers wanting to see new additions to the PSP will enjoy seeing two straight commercials advertising...NOT the PSP but Marcus Rivers, a young black male who underscores all the stereotypes of the late Gary Coleman because apparently Sony's writers haven't left the late 70's and apparently think these stereotypes are still somehow accurate.


I guess it's still an improvement?

At this point I was beyond bored. I've never honestly seen more commercials in an E3 show before (even though I'm astutely aware it's all one large commercial). Finally, EA comes out and wows the crowd with some Medal of Honor and Dead Space 2. I guess we were all desperate to see some actual gaming going on, but Dead Space 2 looked super sweet. Then we saw some Portal 2 action and to top it off we see the new Twisted Metal. The end of Sony's show was the best part, all those games looked decent to great and didn't involve any droning commentary, lollipops, or Marcus.

In closing:

Let's get one thing straight here about these new "Cagms" that Sony and Microsoft are trying to pull. They missed the boat, period.
The Wii was a big hit for one reason, the promise. The promise that we would play games in a new and fun way. Once that reality wore off and Nintendo got all it's money everyone realized something very quickly, that the Wii would not deliver what was promised. Even Nintendo knows this now as they are putting all their efforts into real video games again as evidenced by their E3 show this year.

Sony and Microsoft on the other hand, who once panned Nintendo into oblivion are only here to wow a crowd of casual gamers that have all but left or continue to purchase software for the Wii they already bought.

They won't be fooled twice into believing this new gadgetry will allow them to accurately pretend to bowl or hit a baseball. No, they can see that the hardware just isn't up to par yet. They saw as Sony demoed the Tiger Woods game with beyond noticeable lag and wonder to themselves why not just actually go golfing. They saw how absurd people looked playing Kinect. And I'm giving the casual crowd a lot of credit here really. The very idea that they "saw" any of this is also absurd. How many casual gamers are even aware E3 exists? Nintendo spawned the Wii from E3 but got the word out through many daytime TV shows and internet blogs. Practically everyone was messing around with the Wii from Ellen to any "Early News Show" you can think of. Nintendo couldn't buy the amount of publicity it actually got and essentially steamrolled the world.

This won't happen again, this was Tickle Me Elmo, this was Pogs, this was Beanie Babies, the Wii now is what Nintendo makes it which is a video game console once again. And once again Nintendo is one step ahead of its competition as they try in vain to play catchup making "Cagms."

*E3 2010 out*

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